As the latest high-profile Kanye West x adidas collaboration, the adidas Yeezy Boost 350 is one of the few sneakers that would probably sell like gangbusters even without any promotion at all. But that didn’t stop Cleveland retailer Xhibition from putting together an awesome short film promoting the shoes, inspired by the iconic video for Kanye West’s “Runaway.”
Xhibition’s video gives undeniable proof that the adidas Yeezy Boost 350 is not your typical sneaker, showing a ballerina going through her routine while wearing a pair. It’s a pretty brilliant commercial, hearkening back to a vintage Kanye classic and also showing practically what the shoe can do in action.
You can watch Xhibition’s short adidas Yeezy Boost 350 video below. The sneaker is set to hit select retailers later this month, so stay tuned to Xhibition’s official site here for more information and to order your pair when it becomes available.
Here’s the video: