Nike has everybody who feels overwhelmed by today’s advertising saturation covered with help from Kobe Bryant and David Blaine. It’s the World’s Fastest Commercial, a new spot that shows Kobe baffling David Blaine with his unorthodox yet effective magic skills.
True to its name, Nike’s World’s Fastest Commercial might not be the shortest advertisement of all time, but it has to be up there. It’s only 13 seconds long, with a faux silent movie aesthetic that fits with the commercials milieu of old-fashioned stage magic and sleight of hand. It’s in service, naturally, of Nike’s Zoom line, which of course emphasizes speed above all other considerations.
If you have 13 seconds to spare you can see Kobe Bryant and David Blaine GOBing it up in the World’s Fastest Commercial below. And to check out the Nike Zoom line, head over to the official Nike site right here.
Here’s the video: