What time is it right now? If you have a correctly tuned watch, you know. What time is it in New York? Los Angeles? London? Tokyo? Wellington? If you have a fancy-enough watch with world clock features, you know. What time is it in the Mushroom Kingdom? No matter how nice your watch is, you have no idea – unless it’s a WIRED x Super Mario Bros. watch.
WIRED x Super Mario Bros. watches are the product of Japanese brand WIRED (not the tech magazine), and come in two different designs. There’s the AGAK 702, a dark, relatively restrained number featuring Mario leaping from a pipe on the bottom and the game’s signature coins forming the backdrop. Then there’s the AGAK 703, which is like a tiny slice of Super Mario Bros. brought to the face of the watch in all its colorful glory (minus sound effects).
Take a look at the WIRED x Super Mario Bros. at the (Japanese) WIRED site right here.