Jordan Brand has a new hashtag campaign that involves famous figures sharing stories about their personal connection to the Air Jordan brand and what it’s meant to them over the years. It’s called #WEAREJORDAN, and one new commercial in the campaign features Drake reminiscing about his first pair of Jordan sneakers.
They were Air Jordan XVs, but Drake’s #WEAREJORDAN talk isn’t restricted to the dim dark past. He also talks about how Jordan Brand has served as a source of personal inspiration into the present day of his career, and how he uses that inspiration to energize his crew in all of his performance and recording endeavors.
You can watch Drake’s #WEAREJORDAN video embedded in the tweet below. For more similar tweets, stay tuned to the official Jordan Brand Twitter account right here. And if you think your Jordan story is just as compelling, why not join in on the hashtag?
Here’s the video:
— Jordan (@Jumpman23) February 7, 2016