Fashion house Versace is one of the most famous and respected brands in the world. So every time they come out with a new advertising campaign, it gets more attention than most. With that in mind, I draw your attention to their newest campaign for their Fall/Winter 2012 collection. As you can see, the campaign is made up of stark, almost sinister black-and-white photographs that showcase the brand’s over-the-top fashion styles.
The photography reminds me a little of the band Joy Division – on the whole it’s a fairly rock-tinged ad campaign. We’ll have to wait and see if this campaign qualifies as a success for Versace, but I for one wouldn’t bet against it.
If you like what you see in the campaign images below, I advise you check out their Fall/Winter 2012 Collection here.