The Tramontina Bible of Barbecue doesn’t just show you how to master the art of Brazilian barbecue. Each page is made to be torn out and used on a grill—there’s a page made of charcoal, there’s a page for sharpening knives, there’s a page that turns into an apron, etc. It’s a crazy idea that somehow became real, thanks to the work of ad agency JWT Brazil.
Somewhat counter-intuitively, given that they probably already know how to barbecue, the Tramontina Bible of Barbecue was only distributed to a select few “master barbecue chefs” earlier this year. But you can see it in action in the awesome promotional video below and gallery above, and a simplified version for civilians is supposed to be in the works.
Here’s the video: