Here’s a new one: A mysterious, vaguely JJ Abrams-like clip from a movie that came out 40 years ago and that practically everyone has already seen. Sony has managed to pull this trick off, in commemoration of the approaching 40th anniversary of the release of Close Encounters of the Third Kind, with a clip that quotes one of the most famous lines from the movie: “This Means Something.”
“This Means Something” merely directs viewers to a website (which unfortunately seems to be a lame signup page for Sony marketing materials), but the clip itself is pretty cool, and reportedly comes in advance of Close Encounters‘ limited engagement return to theaters for a week starting on September 1st – as well as in honor of World UFO Day.
Watch “This Means Something.” clocking in at under a minute, below. And if you’re one of the few people out there who have never seen Close Encounters of the Third Kind, stay put til September.