It is, in the United States of America, an election year, which means that if you watch any TV (especially in a swing state), you’re going to be seeing even more campaign ads as we get closer to November, and they are all going to be irritating to varying degrees. But while the messages behind the ads may vary, the tricks of the trade used to make them have become pretty calcified, and it’s these tricks that The Anatomy of a Campaign Ad seeks to demonstrate.
The Anatomy of a Campaign Ad takes a cinematic-history view of how campaign ads use montage to create specific emotional responses and associations in the viewer’s mind, with an assist from The King of Montage, Mr. Alfred Hitchcock. Then it shows how these tricks are used in actual campaign commercials, with plenty of clips.
If you want to be at least quasi-prepared for the coming onslaught of manipulative campaign commercials, you can watch The Anatomy of a Campaign Ad below. And you can get more from the Now You See It YouTube channel right here.
Here’s the video: