branding

Sexy cows: Harmless fun or objectifying trash? That’s the debate currently raging around the Dairy Air Ice Cream Co. in New Jersey, whose logo is catching more heat than a…

Conservation is an important thing, and in the corporate world a little bit of conservation can have exponential effects. A new project seeks to encourage corporations to save in an…

If you’ve been seeing a big red “N” on your social media feeds and various video-playing devices recently, don’t freak out, it’s just the new “Icon” of Netflix. But, evidently…

A commercial food brand logo is designed to give shoppers the unconscious message that whatever is inside the package is desirable to eat. One of the ways this is often…

I believe that Brian Eno suggests “Simple Subtraction” as one of his Oblique Strategies for creative endeavors.  And apparently someone at Budweiser‘s marketing department drew that card in the last…

Back in the early 1970s, NASA was starting to slow down following their successful moon missions in previous years, and there was at least one thing very, very wrong with…

Google is still a relatively new company as far as those with iconic brand logos are concerned, so it’s kind of surprising to remember they’ve changed logos several times already.…

Italian designer Andrea Salamino was evidently fed up with the monotony and repetition that characterizes the vast majority of advertising, marketing, and branding, and instead of just complaining or sighing…

Modern life has been designed by The Powers That Be in such a way that guarantees that we’re all pretty much surrounded by advertising and corporate logos at all times.…