As I write this I’m on speakerphone with my attorney, because it appears that Mars, Inc. has stolen my college nickname for a new line of spicy Starburst and Skittles candies. They’re called Sweet Heat, and they won’t be on grocery store shelves until December – which means there’s still time for me to get a cut of the profits.
Sweet Heat Skittles and Starburst were recently unveiled at the National Confectioners Association’s Sweets & Snacks Expo, and are reportedly just one of 12 new novelty products currently being developed by Mars. What do they taste like? What is the precise ratio between sweetness and heatness? You’ll have to wait a few more months to find out for yourself.
But don’t count on the spicy Skittles and Starburst candies still being called Sweet Heat, unless the people at Mars want to cough up a very tidy sum for my permission to use my well-earned nickname.