The life of a sneaker collector involves keeping a lot of different release information juggled in your head at any given time—especially if you’re a follower of multiple brands. But sneaker website Sole Collector has made this juggling act a lot easier and more convenient with a new feature that tracks release dates and pricing information for upcoming releases from the most important sneaker brands.
One of the cooler aspects of Sole Collector’s new release dates tracker is the ability to “follow” different future sneaker releases. Once you have a Sole Collector account, you can subscribe to updates and confirmations for information regarding individual sneakers.
Based on follow popularity, the people at Sole Collector have released a list of this summer’s most anticipated sneakers:
- Air Jordan 6 Retro White/Sport Blue-Black (releasing on 8/30/14)
- Air Jordan 3 Retro Wolf Grey/Metallic Silver-Black-White (releasing on 7/19/14)
- Air Jordan 3 Retro Black/Sport Blue-Wolf Grey (releasing on 8/16/14)
- Air Jordan 14 Retro Wolf Grey/White-Sport Blue (releasing on 8/2/14)
- Air Jordan 14 Retro Black/Vibrant Yellow-White (releasing on 7/4/14)
Huh, I guess sneakerheads love Air Jordans. Who knew? You can take a look at Sole Collector’s new release date database here.
And here’s a press release from Sole Collector about the project:
Sole Collector Announces Launch of Real-Time New Sneaker Release Feed
“Release Watch” offers Sneakerheads timely on-sale alerts of hotly-anticipated shoes
New York, NY – June X, 2014 – Sole Collector (solecollector.com), the online sneaker culture authority, today announces the launch of Release Watch, the first-ever, personalized, real-time service that alerts users with up to the minute sneaker news and releases. Subscribers can ‘follow’ individual shoes to receive breaking news and verified on-sale information about them via email.
Release Watch allows subscribers to follow sneakers from Sole Collector’s curated list of hotly anticipated sneaker releases, like those found on the Air Jordan release dates page. In addition to alerts for in-demand shoes, users can get instructions on exactly where and when to purchase shoes which are often of limited supply and hard to find. Since its recent soft-launch, Release Watch has been growing its user base at the rate of one new subscriber every 15 minutes.
“Sneakerheads are an obsessed breed whose tastes are very clear indicator of what silhouettes and colorways will work commercially on a broader scale in the following season,” said Nick Schonberger, Deputy Editor of Complex Media. “By providing Release Watch, we’re able to satisfy their needs in comprehensively tracking news about shoes and giving them the step up they need to secure limited releases. ”
Because rumors about the launch of desirable sneakers are prevalent, Release Watch provides only news and on-sale information that has been verified, including where shoes can be purchased. Built from the crowdsourced data, Sole Collector has developed the proprietary Sole Collector Release Index (SCRI), which ranks the most coveted releases for the sneakerhead community.
According to the SCRI today, the most watched upcoming releases are:
1. Air Jordan 6 Retro White/Sport Blue-Black (releasing on 8/30/14)
2. Air Jordan 3 Retro Wolf Grey/Metallic Silver-Black-White (releasing on 7/19/14)
3. Air Jordan 3 Retro Black/Sport Blue-Wolf Grey (releasing on 8/16/14)
4. Air Jordan 14 Retro Wolf Grey/White-Sport Blue (releasing on 8/2/14)
5. Air Jordan 14 Retro Black/Vibrant Yellow-White (releasing on 7/4/14)
Sole Collector has been recognized for its authentic voice, enormous and constantly updated sneaker database, and loyal and engaged community. The site was acquired last year by Complex Media, the premier multi-media lifestyle destination for young males. The site has 2.5 million unique monthly visitors* and has the world’s largest online sneaker forum, with over 380,000 members. Sole Collector also offers a sneaker release database with over 4,780 listings.
About Complex Media:
Complex Media (www.complexmediainc.com) is the largest multiplatform lifestyle destination for young males, with 110 million unique monthly visitors and 1.2 billion
monthly pageviews (both per Google Analytics). The company is comprised of a collective of lifestyle sites for men, anchored by a flagship hub, Complex.com, the online home of Complex magazine (founded in 2002). Complex Media consists of a carefully curated family of sites that are vetted for editorial integrity and consistency. Complex Media has a powerful social platform, with more than 30% of its traffic derived from social networks. The company offers cutting-edge video and industry leading branded content opportunities for marketers, and works with many of the world’s top brands.