It’s extremely doubtful that anyone with a Snapchat account has ever thought to themselves, “I wish there was a way for me to interact with brands in a more expansive manner on Snapchat.” But, that’s the way the game works, and now we have the launch of the new Snapchat Discover feature.
Basically, Snapchat Discover is another platform within Snapchat that delivers “news-worthy” content from a variety of different editorial entities, from brands like Food Network, Comedy Central, Vice, and more. And, in case you were worried about the Snapchat people making out OK financially, there will be a heavy amount of advertising threaded into the Discover Stories.
Cynical interpretations aside, Snapchat Discover will probably deliver some interesting content to Snapchat users, so if you have an account it’s worth taking note of. In unveiling the new feature, there’s a Snapchat Story that you can watch in YouTube form below. And for more, head over to the Snapchat blog here.
Here’s the video: