Active apparel brand The North Face has become known lately for their aggressive hidden camera campaigns, like the one with the disappearing floor inside one of their stores. Their latest one is a little less Indiana Jones, a little more Cash Cab, but the spirit of adventure remains intact. It’s part of a campaign called “See For Yourself,” and it asks regular people if they can put their money where their mouths are when it comes to doing some adventuring.
The “See For Yourself” Cab picked up unsuspecting people on the streets of New York City, who were then treated to a short video message from The North Face asking if they were willing to drop everything and “go on an adventure.” Job? Appointments? Errands? Who cares? And the brand has released a video showing how it went down.
You can watch The North Face’s “See For Yourself” campaign video below, and wonder how many days out of 2014 you would have been able to just drop everything and ride in a cab to some unknown destination for a day. And maybe try to get that number a little bit higher in 2015.
Here’s the video:
For more from The North Face, check out their official website here.