When a company takes itself as seriously as Apple, they’re pretty much begging to be made fun of by some rival entity. This time, it’s Samsung, who have taken aim at the “geniuses” who work at Apple stores in a new ad campaign entitled “It Doesn’t Take A Genius.”
The Samsung “It Doesn’t Take A Genius” commercials show a thinly-veiled pair of employees for an unnamed tech company struggling through the various challenges that are present in the process of technology development. Features of new Samsung products are, of course, highlighted as well.
The “It Doesn’t Take A Genius” ad campaign from Samsung currently consists of six different 30-second spots all of which you can see below. And for more from Samsung, just take a look at their official website here.
Here are the videos – if you’ve got a little over two minutes free you can watch all of them in one big chunk: