As part of Bud Light‘s #UpForWhatever campaign, the brand has produced a Super Bowl commercial with a very specific “whatever.” According to the commercial, a seemingly randomly selected Bud Light enthusiast was recruited for a giant, elaborate game of Real Life Pac-Man (2015 must be the year of “real life” cartoon characters).
While in a previous, more innocent (or maybe it was less innocent) era, some would probably bristle at the idea of Pac-Man being used to sell beer, I guess at this point most of the hardest-core Pac-Man fans are now of legal drinking age and old enough to appreciate Real Life Pac-Man as well as an ice cold Bud Light.
As for the Real Life Pac-Man commercial itself, it’s pretty funny, and if you don’t mind spoiling yourself for a Super Bowl ad you can watch it for yourself below. And if you’re up for from Bud Light’s #UpForWhatever campaign, head to Bud Light’s official website here.
Here’s the commercial: