Capitalization-obsessed sneaker brand PUMA has unveiled their latest running shoe with an assist from “the world’s fastest man,” Usain Bolt. It’s the PUMA IGNITE, a running shoe that utilizes multiple advanced technologies for maximum performance and longevity on whatever surface the wearer runs on.
The PUMA IGNITE has, among its other myriad features, something called ForEverFoam in the heel, designed and strategically placed to provide extra cushioning, comfort, and support during running. And the shoe was unveiled by PUMA with a promotional video featuring the aforementioned Usain Bolt, who I would imagine knows a thing or two about high-quality performance running shoes.
You can watch the video unveiling of the PUMA IGNITE sneaker for yourself below. And keep your eyes peeled for the shoe, which is scheduled to hit select PUMA retailers next month – for now, you can head over to the official PUMA site right here.
Here’s the video: