Primitive Apparel and artist Devin Brugman have teamed up for a new summer t-shirt, and the Los Angeles brand has decided on an interesting choice to promote the collaboration.
It’s a “Summer ’13” video by the artist, featuring Natasha Oakley, the model at the forefront of Brugman’s “A Bikini A Day” project (you can check that out here). It depicts Oakley, appropriately enough, in a bikini, walking around the beach and surfing. I don’t think the t-shirt is anywhere to be found in the video, but I doubt Primitive will be getting any complaints.
You can watch the video for yourself below, and check out the Primitive x David Brugman t-shirt at Primitive’s online store here.