Streetwear label Primitive has turned to a classic formula in showcasing their collection of styles for the 2013 holiday season: Hot women wearing their clothes in front of a camera. The camera this time is wielded by photographer Luis Ruano, shooting four models in the brand’s special Christmas edition hoodies, beanies, socks, and shirts.
The Primitive holiday 2013 lookbook is joined by a video variant shot by Darren Miller, which expands the holiday cheer even more. As for the pieces themselves, they showcase the Primitive brand in a variety of Christmas-related styles – one highlight being a long-sleeve shirt that looks uncannily like a bad Christmas sweater (but, you know, cool).
To take a good look at Primitive’s holiday 2013 collection (as well as the models showing it off), you can see the lookbook in the gallery up top, while the video lookbook can be seen below. And for more info, head to the official Primitive website here.