Fashion label Primitive is promoting their new fall 2012 collection with a new lookbook, and it showcases the new line in high style. On second though, “high style” might not be the most accurate term. After all, Primitive is all about casual, skating-inspired fashion, as you can see from the above photo.
Photographer Herman Jimenez showcases the collection, and highlights the collection of largely graphic prints with help from pro skaters P-Rod and Shay Maria as models.
In addition to a large variety of t-shirts, Primitive Apparel’s fall 2012 collection also offers numerous long-sleeve shirts, hoodies, snapback caps, and a couple of skateboard decks as well. These items typically range from $27.99 to $59.99, and they are all currently available at Primitive’s online shop.