Nudie Jeans, like all jean companies, has to think about what will be done with all the worn-out denim in the world – a quantity that will only grow larger and larger as the popularity of jeans grows older and older.
They’ve come up with a small but pretty cool solution: Post Recycled Denim Rugs, part of the company’s Post Recycled Jeans initiative. The rugs are made from used Nudie Jeans denim that is cut into strips, sewn together into a rug, and rolled. The resulting rugs come to 2 x 1.5 meters, and it’s a great way to announce to visitors that you are both environmentally and demin-ly conscious.
According to the Nudie Jeans website here, the Nudie Jeans Post Recycled Denim Rugs are available in all Nudie Jeans retail locations right now, and you can see a few pictures in the above gallery. They carry a price tag of $599 – a small price to pay to save the planet from overdenimization.