It seems like the Polaroid Socialmatic concept camera has been in the air for a really long time. The concept combines the retro appeal of a Polaroid camera with 21st century upgrades engineered towards sharing the user’s work across their social media accounts on Instagram, Facebook, and more.
Now, almost 2 years after the Polaroid Socialmatic’s initial unveiling back in 2012, Polaroid says that it’s actually going to be released to consumers. We can be forgiven for having a “I’ll believe it when I see it” attitude after so many false starts (that seems particularly appropriate for a camera), but Polaroid has released technical specs on the Socialmatic, such as its 14 megapixel camera in the front and its 2 megapixel in the back.
Pricing has yet to be announced, but the Polaroid Socialmatic is expected to drop sometime in the fall of this year. Fingers crossed that this is actually happening this time.