It has evidently been 12 long years since the beloved Planters Cheez Balls were cruelly ripped from the marketplace. But Mr. Peanut is ultimately a merciful deity, and in His wisdom He has brought back the much lamented snack for a limited time. One of Mr. Peanut’s highest oracles, Planters Head of Brand Building Melanie Huet, explains:
“We heard many impassioned pleas for us to bring Cheez Balls and Cheez Curls back over the years and we wanted to give our fans a chance to reunite with their most-missed cheesy snack. We made sure our Cheez Balls and Cheez Curls still have the same delicious taste, airy texture and fluorescent color you know and love, so our fans can enjoy a nostalgic trip down memory lane with every canister.”
Of course, Mr. Peanut works in mysterious ways, and as the tweet below explains, a few lucky fans knew about the return of Planters Cheez Balls before anyone else:
You love #CheezBalls. You really love Cheez Balls! So I kinda sorta hid a bunch of canisters on the internet on well-known sites for getting stuff. Can you find them? – Mr. 🎩🥜 #SayCheezBalls pic.twitter.com/C8wf8P6weE
— Bart (@MrPeanut) June 13, 2018
Now, the games are over, and you should be seeing both Planters Cheez Balls and Cheez Curls at participating retailers very soon, for a limited time.