Those with overactive imaginations have long considered the little, oh, I don’t know what it’s actually called, but the little pizza table that comes with some delivery pizzas to keep the cardboard propped off of the cheese (at least I think that’s what they’re f0r), a whimsically small piece of furniture. Canadian pizza chain Boston Pizza has literalized this idea with their Pizza Patio Set. Adrian Fuoco, the brand’s senior director of marketing, had this to say about the concept:
“Patio season is a big deal for Canadians. This was all about creating something fun that was part of our larger patio season initiative. Ultimately, we found a way to bring together the two things we’re passionate about — patios and pizza.”
As you can see in the photo up at the top, select Boston Pizza customers will get their own 3D printed Pizza Patio Set in the box with their pizza for a limited time. You can read more about the promotion at AdWeek right here.