Pizza Hut was looking over their sales charts and demographic quadrants and whatnot and they noticed a hole in the calendar on July 18th, 2018: A day when there were no professional sporting events to watch on TV. This spelled potential disaster for a pizza delivery chain, so they came up with a makeshift solution, which was to bring back the Pizza Hut Cheesy Bites Pizza for a limited time. Here’s Pizza Hut’s chief marketing officer Zipporah Allen on the decision:
“We always say that Pizza Hut and sports are a perfect match – so on a day with no sports, we are getting creative to bring some entertainment to fans. The iconic Cheesy Bites Pizzas’ limited-time return to our menu gives people nationwide a fun twist to pizza night.”
The Pizza Hut Cheesy Bites Pizza is a pizza “with 28 crowd-pleasing, cheese-filled bites in the place of a traditional crust,” and you can get it from you local Hut right now, and read up on the pizza’s return at the official press release right here.