Next brings this year’s Shark Week to the Discovery Channel, and it’s possible that the cultural appeal of the greatest shark-programming-related week of the year might be flagging somewhat, since Discovery is resorting to Phelps vs. Shark: Great Gold vs. Great White.
Phelps vs. Shark: Great Gold vs. Great White will pair Olympic gold medalist Michael Phelps up against a great white shark, in a
no-holds-barred fight to the death swimming race. As the channel’s own press release for the event puts it:
“They are one of the fastest and most efficient predators on the planet: Sharks. He is our greatest champion to ever get in the water: Michael Phelps. 39 world records. 23 Olympic golds. But he has one competition left to win. An event so monumental no one has ever attempted it before. The world’s most decorated athlete takes on the ocean’s most efficient predator: Phelps V Shark – the race is on!”
You can, ah, dive in to that press release right here, where you can get more information on not just Phelps vs Shark: Great Gold vs. Great White but the entire Shark Week 2017 programming schedule, which also includes an inquiry into a “great white shark serial killer.” Cool.