Bugatti fans have more than just the successor to the famous Bugatti Veyron to look forward to, since Bugatti has collaborated with watch brand Parmigiani Fleurier on a pretty cool concept watch in honor of the unveiling of the Chiron. It’s the PF-Bugatti 390 Concept Watch.
The PF-Bugatti 390 Concept Watch is touted as “the representative of a new generation of Bugatti timekeepers,” and its design is in firm keeping with the traditions of both brands. The watch is meant to evoke the engine of a car, and almost all of its functions are contained within a single concentric tubular movement.
Since it’s a concept, you’re unlikely to see a PF-Bugatti 390 Concept Watch on your wrist any time soon, but let’s face it — you probably wouldn’t be able to afford it anyway. You almost certainly can afford to read the official press release on the watch at the official Parmigiani Fleurier site right here, though.