Peak Design has found a home away from home on crowdfunding site Kickstarter, getting money to launch an array of successful products there. But none have been as successful as the Peak Design Everyday Messenger, which has raised a staggering $1.2 million on the site with almost two months of fundraising left to go.
Just why the Peak Design Everyday Messenger has been so monumentally successful (it’s the most well-funded bag in Kickstarter history) is a bit of a head-scratcher, billed as it is with the somewhat specialized descriptor “A Bag For Cameras & Essential Carry.” But its expandable design and wealth of features apparently give it broad appeal, and not just for photography buffs.
Not that it needs the help, but you can check out the Peak Design Everyday Messenger over at Kickstarter right here. And you can also see a video demonstrating some of what the bag can do below.