There’s a new ad campaign from Nike SB timed to coincide with the release of the new signature Paul Rodriguez sneaker, the P-Rod Citadel, and Rodriguez himself is at the center of it. It’s called Skateboarding Is Not a Game, and it features the skateboarder poking fun at his more formal professional athlete counterparts.
The first commercial under this campaign is called “Sacked,” and it shows P-Rod’s fellow Nike SB athlete Theotis Beasley dressed like a football player and hitting Rodriguez with a tackle. Throw in an excitable coach and a couple of dorky announcers and there’s really no surprise that skateboarders think they’re cooler than football players (and come to think of it, maybe they have a point).
You can watch the Nike Skateboarding Is Not a Game “Sacked” ad starring Paul Rodriguez below. And if you want more skateboarding stuff from Nike, just take a look at the Nike SB website here.
Here’s the commercial: