Smokey the Bear is a true fashion icon, usually photographed shirtless and in blue jeans, with a yellow forest ranger cap and a friendly but firm facial expression. Now, he’s teaming up with NYC clothing brand NYC for the Noah x Smokey the Bear collection, which carries with it a message of environmental conscientiousness that’s increasingly important these days, as forest fires are likely to become more and more common. Per Noah‘s official statement on the collection:
“As climate change continues to affect us on a global scale, we’re making a point to do what we can to bring a bit more mindfulness to how our actions can affect the environment around us. Today, an act of resistance can be as enjoyable as a visit to your local National Park or Forest. In our opinion the best way to understand how important it is to protect our environment is to take a hike, go for a swim, or go camping, and become familiar with the nature around you. If you stand with us and end up wearing one of these pieces, we hope you’ll help spread Smokey’s message as well.”
The Noah x Smokey the Bear capsule collection includes hooded sweatshirts, t-shirts, caps, and an embroidered patch all bearing Smokey’s visage in a variety of permutations. Only YOU can take a look at the collection in the video below, and shop the collection at Noah’s online store right here.
Here’s the video: