The summer of 2014 is too crowded with items from Nixon—not just watches but also apparel, accessories, and gadgets—for a simple traditional lookbook. So they went the video route, showcasing what they consider to be the highlights of their summer 2014 collection in two minutes and 25 seconds.
Those highlights include The Tangent, a new Nixon watch that was engineered for new heights of durability while maintaining the brand’s stylish reputation. Then there’s The Huntress, a watch for the inner Katniss Everdeen inside all of us. And finally, there’s the array of backpacks and even a set of portable speakers that give the collection a diverse feel apart from the watches that are Nixon’s stock in trade.
The unifying theme for both the lookbook and the collection itself, according to Nixon, is “quality materials and attention to detail.”
You can watch the new summer 2014 video lookbook from Nixon for yourself below. And keep your eyes on Nixon’s website here to check out more of the brand’s summer 2014 collection.