Nike is continuing to establish its reputation as an advertising and publicity juggernaut in the age of social media, with things like their viral #MAKEITCOUNT ad campaign (in case you’re not a Twitter user, that’s called a hashtag!).
Accompanying the #MAKEITCOUNT hashtag is this new ad, which makes a pretty good case for believing in yourself, staying fit, and going the distance in the face of incredible odds – you know, Nike-type stuff.
The video, which includes a brief cameo from Olympic track star Mo Farah, is embedded below for your viewing pleasure. Now are you going to finally get into shape or what?