It seems that the environment is now important enough for Nike to start adjusting its manufacturing techniques. So they’ve unveiled a new dyeing process called ColorDry, which allows Nike to perform the same dyeing tasks in less time and without wasting water.
Without getting too technical, Nike ColorDry basically replaces water in the brand’s dyeing method with reusable CO2, reducing drying time as well as the amount of energy spent. Nike CEO Mark Parker calls it a “manufacturing revolution,” and it was developed in conjunction with DyeCoo Textile Systems.
As for when you’ll start seeing ColorDry products on Nike store shelves, that’s set to happen sometime in the first part of 2014. Until then, you can check out the full announcement on ColorDry from Nike here.