For their latest ad campaign, Nike is poking fun at media hysteria over the weather to promote their Nike Hyperwarm line of products. The campaign is called “Choose Your Winter,” and features Chris O’Dowd as a newscaster trying desperately to make the coming cold weather seem like Hell on Earth—while athletes outfitted in Nike Hyperwarm gear couldn’t be more comfortable.
It’s a funny idea for an ad campaign, and the first “Choose Your Winter” commercial does a good job of splitting the difference between humor and excitement; with the former mostly coming from Chris O’Dowd, and the latter mostly coming from Nike athletes Aaron Rodgers, Jordy Nelson, Clint Dempsey, Brad Evans, Mary Cain, Gracie Gold, and Johnnie Paxson.
You can watch the first of several Nike Hyperwarm “Choose Your Winter” commercials below. And the pieces seen in the commercial are available now from select retailers, including the Nike online store here.
Here’s the video: