As usual, basketball season makes a stealthy premiere tonight among the baseball playoffs and NFL mid-season action. However, Nike’s plotted a little something to grab our attention, and it features none other than LeBron James.
The spot is pretty high-concept, featuring a lot of stock footage, nature and animal documentary videos, and an ominous narrator. You might not love it, but it will get your attention and make you think for a moment.
As you can tell from the tweet copy, it also serves to honor LeBron’s 15th season in the league. He’s getting up there in age, especially with the crazy postseason toll he’s taken. Let’s enjoy him while we can.
— Nike Basketball (@nikebasketball) October 16, 2017
Cleveland kicks off their 2017-18 campaign against Boston tonight, and you can bet your bottom dollar that this ad will run during the game.