Home Style Nike Air Max Air Cushion Packaging By Scholz & Friends

Nike Air Max Air Cushion Packaging By Scholz & Friends

by Joseph
Nike Air Max Air Cushion Packaging
Nike Air Max Air Cushion PackagingNike Air Max Air Cushion Packaging

Berlin agency Scholz & Friends have come up with a novel way to package Nike Air Max sneakers that goes well beyond the usual cardboard box. It’s a sort of futuristic cushion of plastic that gives the impression of a sneaker floating in midair.

It’s an apt solution, especially when you consider the tie-in between the packaging and the Nike Air Max brand. That connection becomes explicit when you notice the Nike Air branding on the packaging, so perhaps there’s a chance that this will be the new norm in the years to come.

Look for the new point-of-sale packaging surrounding your next pair of Nike Air Max sneakers. And good luck trying to resell them in their “original packaging” once you open it.

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