They say tragedy brings out the best in us, and that would seem to be the notion behind a new print advertisement from Nike, adidas, New Balance and PUMA. The usual retail rivals have teamed up for an ad in honor of the city of Boston following the tragic bombings at the Boston Marathon on April 15.
The fact that the attack originated at the Boston Marathon provides the athletic angle for the ad (pictured above), which states “Today we are all in the same team,” followed by “4/15/2013,” the date of the tragedy.
Whether this is simply a one-off advertisement or part of a larger campaign between the brands is uncertain as of now. But it’s definitely cool to see something like this in the wake of such a terrible event.