The latest Nike SB commercial under the Skateboarding Is Not A Game campaign has hit the internet, and it continues the campaign’s central focus of light mockery of other, non-skateboarding sports. This time, it’s football, and more specifically, tacky halftime celebrations that sometimes take place during football games.
The ad, called “Halftime,” shows a typical skateboarding session being interrupted by a way-too-enthusiastic marching band, mascot, and various other familiar halftime characters. There’s even a streaker towards the end, which I thought was a nice touch. It’s a funny commercial, and another fun example of what Skateboarding Is Not A Game is all about.
You can watch the “Halftime” ad from the Nike SB Skateboarding Is Not A Game below. And if you’re still not convinced that skateboarding is indeed not a game, you can watch the rest of the commercials that make up the campaign on the Nike SB YouTube channel here.