Canadian sneaker retailer Capsule has never collaborated with sneaker brand New Balance before, and the two entities are making the most out of their new partnership right off the bat. That means squeezing the maximum amount of publicity out of their union, in the form of a short video teaser in advance of more info about the collaboration.
The teaser for New Balance and Capsule’s upcoming collaborative collection was produced in conjunction with Hypebeast, and takes the form of a little over a minute of animated whimsey. We can assume that the project will be a sneaker, and the teaser might contain a clue that denim will be involved.
You can watch the teaser for the New Balance and Capsule collaborative project courtesy of Hypebeast below. And if you feel like you can’t stand the curiosity, take solace in the fact that you won’t have to wait any longer than a month to find out exactly what’s up, since the sneaker is set to come out on August 9th.
Here’s the teaser: