Natural Selection Denim is trying something a little bit different with their new online video ad campaign. The idea is to showcase a different section of “the denim evolution process,” from RAW, to BRUISED, to BROKEN, to BURIED.
The first video is fittingly designed to showcase the first stage of denim evolution, which is RAW. You can check out the video for yourself below. And in case you were wondering, the jeans in the video are the “Straight K Raw,” which happens to be one of the first pairs of jeans ever released by Natural Selection Denim.
Check it out: