The legendary Muhammad Ali belongs in the conversation regarding the greatest athlete of all time, but many of his fans probably assumed his high-profile endorsement days were over. Well, it’s not so, because Ali recently announced a multi-year endorsement deal with Under Armour authorizing the use of his likeness and quotations in an upcoming apparel collection and marketing campaign.
We won’t get a look at the actual fruits of the Muhammad Ali x Under Armour collaboration until next month, when the aforementioned apparel line is set to be released. But one can be reasonably sure that it will be a fitting tribute to the career of one of the true legends of the 20th century.
For now, you can glean what information you can from an article on CNN announcing the deal here. And keep your eyes on the official Under Armour site right here for more info on the upcoming collection and ad campaign featuring Muhammad Ali.