When it comes to enjoying a good drink, the brand of the liquor doesn’t matter. If anything, with certain libations—whiskey, for example—you’re actually better off going with the smaller, lesser-known brands than the big ones everybody knows.
Of course, when it comes to making money off people enjoying a good drink, the opposite is true. Most consumers are not particularly discerning, so when they go to the liquor store they reach for the booze that seems good because they saw a picture of good-looking people drinking it in a magazine. It’s the brand they choose, not the subtle notes of oak and vanilla.
On that note, today we’re going to take a look at the most valuable liquor brands in the world today, according to Brand Finance. Are they the finest spirits money can buy? Well, some of them are excellent, but in general, no. Instead, these are basically the most famous, most recognizable spirits money can buy.
Let’s take a look, shall we?