It’s a momentous occasion over at General Mills, where for the first time in a decade a new permanent marshmallow is being added to the Lucky Charms lineup. The cereal company recently put the matter up to a Twitter question, and it was “Magical Unicorn Marshmallows” that are the people’s choice:
— Lucky Charms (@LuckyCharms) February 13, 2018
According to General Mills brand manager Josh Dewitt, Magical Unicorn Marshmallows were chosen by their youngest fans:
“Our goal is to not only create a cereal that families and cereal fans will love and enjoy, but to inspire magical possibilities and help spark imagination and fun no matter what the age. That’s why, after 10 years, we decided to introduce a new charm with the help of the keepers of magic themselves – kids. They spoke, and after hearing their love for the magical unicorn, we listened.”
Lucky Charms Magical Unicorn Marshmallows are supposed to be available now, so check them out at your local grocery store/rainbow to try them for yourself. And you can read the official Lucky Charms press release about the change right here.