The Big Mac turns 50 this year, and McDonald’s isn’t exactly going for minimal, tasteful vibes in celebrating the iconic sandwich’s birthday. Instead, it’s an all-out marketing bonanza, culminating in the introduction of a “global currency” called MacCoin. No, it’s not a cryptocurrency, even though it’s clearly meant to evoke that concept. As Mickey D’s explains, instead it’s a limited edition collectible currency that can be traded in for free Big Macs at participating McDonald’s locations:
“We’re celebrating 50 years of the Big Mac with the MacCoin, a limited-edition global currency that’s redeemable for a free Big Mac in 50+ countries. There are 5 collectible designs, celebrating 5 legendary decades! Starting on August 2, buy a Big Mac and get your own MacCoin while supplies last.”
The MacCoin comes out on August 2nd, so feel free to head to your nearest golden arches then and, uh, I dunno, ask about it or whatever. And you can take a look at what the five different MacCoin designs are in the short video below.