The Livestrong bracelet and other similar pieces of wristwear have done a lot to popularize the idea of color-coded charity, and now a new product is taking that idea to the next level. It’s called The Face Watch, and for $40 you’ll be able to own one in the color of your choice, with each color representing a different charitable cause.
In case you’re wondering, white is hunger, yellow is water (?), pink is breast cancer, red is AIDS, and light blue is the environment. You can check out the project’s IndieGoGo page by clicking here, and get in on the ground floor.