Kobe Bryant‘s devastating Achilles tendon injury, which he suffered on April 12, would be a career killer for most players, but most of Kobe’s fans expect him to overcome this hurdle in due time. That’s also the prevailing sentiment behind this new print ad from Nike, entitled “Now, Show Us Again.”
The ad, pictured above, shows Kobe in a somber black-and-white profile, joined by a list of his numerous trials, tribulations and victories. And it all ends on the hopeful note that gives the ad its name.
At least one person who appreciated the Nike ad was Kobe himself, who tweeted the following: “Thank you @nike for this surprise spread in the paper this morning. It touched me beyond words.”
Nice work, Nike.