Ronnie Fieg, founder of the KITH streetwear retailer, is second only to Jerry Seinfeld in the field of celebrity fans of children’s cereal. That passion has manifested itself in various ways throughout his career, but the latest one is the KITH x Cap’n Crunch collaborative collection, announced earlier this afternoon via the Cap’n’s official Twitter account:
— Cap'n Crunch (@RealCapnCrunch) September 30, 2016
As you can see, we won’t know until tomorrow what exactly Cap’n Crunch and Kith have cooked up, but it will reportedly include an “assortment of products, all of which combine Cap’n Crunch’s immediately recognizable likeness and delicious cereal with KITH’s fashion-forward mentality and heightened taste level for space design.” It will also include a few Cap’n Crunch menu items over at Kith Treats, the cereal bar that was opened last year.
For now, stay tuned to the official KITH site here so you don’t miss out on that 11 AM KITH x Cap’n Crunch announcement tomorrow, an appropriate time given the Cap’n’s proud tradition of providing Saturday morning sugar rushes to millions of kids.