As almost everyone knows by now, the Super Bowl is the biggest night of the year in TV advertising, when all kinds of companies put up big money to be seen, and extra effort to be noticed by the game’s over-sized audiences.
And Mercedes-Benz has found a pretty good way to do just that. The ad features model of the moment Kate Upton washing the new Mercedes-Benz CLA in a pair of cut-off jeans and a black tank top – and in slow motion, no less!
You can see the vaguely Cool Hand Luke-inspired commercial below, if you don’t feel like waiting for the Super Bowl to watch it. Although, I guess seeing it more than once wouldn’t hurt.