Where do we start with this? Golly. I hope you watched the video because, man, was it a trip!
Between the monkey-like-robot with the confused imagery floating around it and The Weeknd’s ominous, animated cameo—the video wastes no time taking it to a strange place.
Even for The Weeknd. And this is a guy that has spent the past nine months dressing up like the character from his music videos at various award shows. He is no stranger to pushing boundaries, but this is a new level.
This video also presents a slightly different tone for the brooding pop star, who has pumped out more than his fair share of melancholy content over the years. This is just something else. I can’t necessarily tell you that it is good or bad.
All I know is you should absolutely watch it.