Specialization is a great quality to have in a personal assistant – whatever you might sacrifice in versatility you make up for in dependability within the assistant in question’s sphere of expertise. Still, the new Jim Beam virtual assistant would seem to be taking things a little far: JIM‘s one and only purpose in life is to pour you bourbon.
That’s right, JIM is a voice controlled bourbon dispenser that’s billed as “the world’s first smart decanter.” As such, it will dispense a shot of Jim Beam on demand, and that’s literally all it does. Well, almost all – it also talks back, with a voice on loan from the company’s 7th generation master distiller Fred Noe.
JIM might sound like an abandoned comedy sketch from The Man Show, but it is very real, and while supplies last it’s available from the Jim Beam online store here, where it’s priced at just about $35. And you can check it out in the video below: