Jay-Z’s innovative release plan for his upcoming studio album Magna Carta Holy Grail is continuing to pick up steam, this time with a new commercial from Samsung.
The ad is called “One to Many,” and is primarily made up of the same footage that appeared in the last Jay-Z/Samsung commercial. It goes into a little bit more detail about Jay’s plan to release the album 72 hours in advance of its July 4th release date to Samsung users who download the Magna Carta Holy Grail app here.
It remains to be seen if Jay’s ambitious releasing experiment pays off, but it’s certainly exciting to watch him try.
Check out the commercial for yourself right here: